Bolstering Business with Neuromodulators

February 1, 2021

Woman receiving botox injection in forehead

A dermatologist shares tips for peers new to navigating the growing trend of cosmetic dermatology.

Jennifer Holman, MD

For better or worse, our new virtual world is actively shaping our personal and professional behavior. Video conferencing has not only changed the way we engage in communication, but it also means that, despite physical distancing, we continue to see each other—and ourselves—in a new and dynamic way.

Day in and day out, we’re watching ourselves animate—talking, moving, laughing—and many of us are seeing new lines, wrinkles, and dimensions to our faces that we may not have noticed before. As a result, a growing number of people are seeking different and more noninvasive cosmetic interventions, including neuromodulators to reduce wrinkles and fine lines, injectable fillers to restore facial fullness, and laser treatments to treat acne scars, rosacea, or sun damage.1 In 2019, the American Society of Plastic Surgeons marked the highest number of Botulinum toxin type A injections to date with more than 7.69 million injections, and the demand for facial rejuvenation procedures did not show signs of slowing down in 2020. In fact, US physicians saw a 64 percent increase in telemedicine consults for cosmetic procedures during the pandemic.2

Source: Modern Aesthetics – Bolstering Business with Neuromodulators

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